“For “everyone who calls on the name of the Lord will be saved.” How then will they call on him in whom they have not believed? And how are they to believe in him of whom they have never heard? And how are they to hear without someone preaching? And how are they to preach unless they are sent? As it is written, “How beautiful are the feet of those who preach the good news!”
Christian Billboards – The Forgotten Ministry
These days, billboards are somewhat of a rarity- and Christian billboards are even rarer. This world seems to be obsessed with digital media, technology, and anything that can give them what they want within a fraction of a second. Advertisements are becoming more and more manipulative, looking out not for someone’s well-being, but for their pocketbook.
And somewhere along the way, we seem to have forgotten how we can use them for the greater good. Just because billboards are dying doesn’t mean their effect will be lost forever. And just because our society preaches darkness doesn’t mean we, the followers of Christ, can’t preach light.
Christian billboards are probably not something you hear about in everyday life. They are scarce and growing scarcer, due to the astonishing amount of technological innovations of the past decade. Yet that just gives us more of a reason to value them, to honor their purpose, and to keep up the ministry. Christian billboards, first and foremost, preach the gospel of Jesus Christ. God has called His people to spread the good news whenever and wherever possible, and we know that He can use anything and everything to reach those who do not know Him. So what exactly defines a billboard as ‘Christian’?
A Christian billboard is one that is intended by the saved to reach the unsaved. It is one that preaches truth, one that gives direction to the lost. No one expects a Christian billboard to save someone or radically change them within a few seconds in their car. The purpose of Christian billboards is not to shove the gospel down anyone’s throat, but to direct their attention to God, and to give them a message to respond to. If anything, they’re certainly eye-catching. You don’t have to be interested in what the billboard is saying in order to see it- and impulsively read it.
Christian billboards may not even have to say more than a couple of words. They may advertise a local church or give contact information for anyone who is interested in talking about Jesus. The church- God’s church- is losing more and more people by the second. So for most American churches, the more exposure, the better. And here’s another thing to note- Christianity is not a business. We’re not trying to ‘sell’ our religion in return for numbers, for fame, or fortune. The ultimate goal is to love people and lead them to God in a way that is holy and socially appealing. So the next time you see a Christian billboard, don’t just drive past. Take some time to appreciate the meaning and care that someone put into it for your wellbeing.